A dynamic marketing model for hybrid electric vehicles: A case study of Taiwan
This study uses an integrated model utilizing a small-world network and choice-based conjoint adoption model to examine the dynamics of consumer choice and diffusion in the hybrid electric vehicles market. It specifically compares the effectiveness of hybrid diffusion through the traditional word of mouth and via social media. The results show that without the advantage of increased gasoline prices, the growth of the hybrid vehicles market is insignificant, and that the Internet has a significant influence on the word of mouth effect in the purchasing process. Hybrid electric vehicles market shares decrease dramatically as a result of negative word of mouth communication via social media. The use of a higher fuel taxes is more effective than providing a subsidy for disposing of old vehicles and purchasing a hybrid.
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Availability:
- Find a library where document is available. Order URL: http://worldcat.org/issn/13619209
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Supplemental Notes:
- Abstract reprinted with permission from Elsevier.
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Authors:
- Hsu, Chaug-Ing
- Li, Hui-Chieh
- Lu, Shan-Mei
- Publication Date: 2013-5
Language
- English
Media Info
- Media Type: Print
- Features: Figures; References; Tables;
- Pagination: pp 21-29
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Serial:
- Transportation Research Part D: Transport and Environment
- Volume: 20
- Issue Number: 0
- Publisher: Elsevier
- ISSN: 1361-9209
- Serial URL: http://www.sciencedirect.com/science/journal/13619209
Subject/Index Terms
- TRT Terms: Case studies; Choice models; Consumer preferences; Hybrid vehicles; Market share; Marketing; Social media
- Geographic Terms: Taiwan
- Subject Areas: Administration and Management; Highways; Planning and Forecasting; Vehicles and Equipment; I10: Economics and Administration; I72: Traffic and Transport Planning; I91: Vehicle Design and Safety;
Filing Info
- Accession Number: 01481301
- Record Type: Publication
- Files: TRIS
- Created Date: May 14 2013 12:36PM