State of the art roadside advertising displays: effects on driver distraction and implications for policy

Outdoor advertising has existed along the roadside since nearly the dawn of the automobile. From painted messages on barns to today’s computer-operated, LED displays capable of high definition video, advertisers have long recognized the value of a “captive audience” - the drivers who must pass their signs. Seventy years of research into concerns about driver distraction from roadside advertising displays has traditionally yielded conflicting results, although the most recent studies show degraded performance and unacceptable levels of distraction, as measured by long glances away from the forward roadway. This paper describes the latest research findings and the state-of-the-art of this technology, and suggests implications for public policy and future research needs.

• Record URL:
  https://www.saferresearch.com/index.php/DDI2009
• Corporate Authors:

  Chalmers University of Technology, Sweden

  Göteborg,   Sweden  SE-412 96

  SAFER Vehicle and Traffic Safety Centre, Sweden

  ,   Sweden 

  INRETS - ARCUEIL, FRANCE

  ,    
• Authors:
  • Wachtel, Jerry
• Conference:
  • 1st International Conference on Driver Distraction and Inattention (DDI 2009)
  • Location: Gothenburg , Sweden
  • Date: 2009-9-28 to 2009-9-29
• Publication Date: 2009

Language

• English

Media Info

• Pagination: 12p
• Monograph Title: 1st International Conference on Driver Distraction and Inattention: (DDI 2009), September 28-29, 2009, Gothenburg, Sweden: Program, presentations and reviewed papers

Subject/Index Terms

• TRT Terms: Distraction; Drivers; Printed publicity; Publicity; Roadside
• ITRD Terms: 8573: Advertising campaign; 2237: Distraction; 1772: Driver; 8573: Press (advert); 8573: Printed publicity; 8573: Propaganda; 8573: Publicity leaflet; 2821: Roadside
• Subject Areas: Highways; Safety and Human Factors;

Filing Info

• Accession Number: 01471660
• Record Type: Publication
• Source Agency: Swedish National Road and Transport Research Institute (VTI)
• Files: ITRD, VTI
• Created Date: Feb 4 2013 2:33PM