What's the Worst That Can Happen? How to Stop Worrying and Love Social Media

Much has been written about how mass transit operators can use social media to benefit their agencies. This paper highlights some of these advantages but mostly focuses on some of the issues that keep organizations from getting started with social media. These may include concerns about technical requirements, the digital divide and access for people with disabilities, staff management, controlling the conversation, cyber-security, and record-keeping requirements. These concerns are examined and strategies for addressing them are presented, based largely on the experience of other transportation organizations in the U.S. and Canada.

  • Availability:
  • Supplemental Notes:
    • Abstract reprinted with permission from Intelligent Transportation Society of America.
  • Corporate Authors:

    ITS America

    1100 17th Street, NW, 12th Floor
    Washington, DC  United States  20036
  • Authors:
    • Bregman, Susan
  • Conference:
  • Publication Date: 2011


  • English

Media Info

  • Media Type: Digital/other
  • Features: References;
  • Pagination: 8p
  • Monograph Title: 18th ITS World Congress, Orlando, 2011. Proceedings

Subject/Index Terms

Filing Info

  • Accession Number: 01449939
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Oct 22 2012 9:14AM