A COMPARATIVE STUDY OF ORIGIN AND DESTINATION DATA OBTAINED BY HOME INTERVIEW AND CONTROLLED POST CARD METHODS

IN THE CONTROLLED POST CARD METHOD, A QUESTIONNAIRE, SENT TO ALL MOTOR VEHICLE REGISTRANTS IN A STUDY AREA, REQUESTS A LISTING OF VEHICLE TRIPS FOR A WEEK. IN ORDER TO DETERMINE THE VALIITY OF SUCH A SURVEY, A COMPARISON WITH THE FINDINGS OF HOME INTERVIEWS AND A CORDON COUNT WAS MADE. TWO DEMOGRAPHIC UNITS WERE ISOLATED IN THE CINCINNATI AREA FOR A CHECK ON RELIABILITY. THE TWO SURVEY METHODS DIFFERED IN THE GREATER NUMBER OF SECONDARY TRIPS, THOSE WITH NEITHER ORIGIN NOR DESTINATION WITHIN THE RESIDENT ZONE, REPORTED BY THE POST CARD SURVEY. RETURNS RATES FROM THIS TYPE OF SURVEY VARY ACCORDING TO THE ACUTENESS OF THE LOCAL TRAFFIC PROBLEM AND THE AMOUNT OF PUBLICITY ACCORDED THE SURVEY.

  • Supplemental Notes:
    • Vol 36, pp 669-679, 9 FIG
  • Authors:
    • Murray, F J
  • Publication Date: 1957

Media Info

  • Monograph Title: Proceedings of the Thirty-Sixth Annual Meeting of the Highway Research Board, Washington, D.C., January 7-11, 1957
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00228106
  • Record Type: Publication
  • Files: TRIS, TRB
  • Created Date: May 22 1972 12:00AM