Attitudes to drinking and driving in Australia

This paper describes efforts over recent years in New South Wales to describe attitudes and behaviour relating to drinking and driving, to develop communication strategies to counter unfavourable social pressures and support favourable ones, and to outline the results of evaluation of the communications campaigns undertaken. While prevailing community attitudes to drinking and driving remain the main single block to widespread behaviour change, there are some signs that they can be changed by skillfully applied propaganda. However, the cost of such propaganda is exceedingly high, and it remains doubtful whether the benefits justify an appropriate level of expenditure. It should be stressed that to change attitudes, and subsequently behaviour, is not the only way to reduce the incidence of alcohol related crashes or the severity of their effects. Sound modification of the environment in which all road users - both drunk and sober - are forced to operate will have benefits in crash loss reduction which may well outweigh the long term benefits sought at great cost by extensive propaganda efforts directed at adult individuals. To the extent to which behavioural modification in this field is possible through communications, such efforts might better be directed over the long term at potentially more receptive groups such as school children. (A)

Language

  • English

Media Info

  • Pagination: 633-48

Subject/Index Terms

Filing Info

  • Accession Number: 01440519
  • Record Type: Publication
  • Source Agency: ARRB
  • ISBN: 0642013977
  • Files: ATRI
  • Created Date: Aug 24 2012 11:01PM