The role of the intuitive psychologist in behavioural research

The paper argues the case for the use of unstructured qualitative techniques. The application of one method, the group discussion technique is discussed in the context of developing drink driving publicity. It is proposed that 'qualitative knowing' should exist in its own right. Various types of 'qualitative knowing' are differentiated. Some criticisms of 'scientific knowing' are presented. It is suggested that the creators of publicity need to distinguish between two different research processes, and that the scientifically less respectable process may actually be superior in reality (a).


  • English

Media Info

  • Pagination: 229-45

Subject/Index Terms

Filing Info

  • Accession Number: 01438208
  • Record Type: Publication
  • Source Agency: ARRB
  • ISBN: 0869102184
  • Files: ATRI
  • Created Date: Aug 24 2012 9:25PM