Community reactions to demand management measures

This paper reports on work done in Melbourne, Victoria to evaluate community reactions to potential demand management measures. Using an in-depth, interactive survey method to identify existing constraints and options within the households, it was possible to test the realism of behaviour which respondents felt would result from a series of changes. The demand management measures examined were doubling of journey times, doubling of petrol prices, a toll-pricing system around the Central Business District, and a ban of cars in the central area. Given the current government policies which were perceived by respondents to support car demand rather than manage it, the first reaction of many people was to doubt the likelihood of such measures. Further exploration suggested that, while a large proportion of people would be able to adapt to such changes, the introduction of demand management measures would have to be accompanied by a large scale information programme - a programme which would need to give reasons for the changes as well as to inform of their actual operational details. This means the prospect of a electoral back-lash for any government who introduces or supports such an approach - if it is done without explanation (of any environmental objectives) and as part of a package of measures, including improvement of public transport.


  • English

Media Info

  • Pagination: 33-46
  • Monograph Title: Car pooling schemes
  • Serial:
    • Issue Number: ARR 240

Subject/Index Terms

Filing Info

  • Accession Number: 01434050
  • Record Type: Publication
  • Source Agency: ARRB
  • ISBN: 869105906
  • Files: ATRI
  • Created Date: Aug 24 2012 6:01PM