ANALYSIS OF CONSUMER PREFERENCES FOR A PUBLIC TRANSPORTATION SYSTEM

THIS PAPER DESCRIBES A METHODOLOGY FOR ANALYZING THE IMPORTANCE THE POTENTIAL USERS OF A NEW OR MODIFIED TRANSPORTATION SYSTEM PLACE ON VARIOUS DESIGN CHARACTERISTICS OF THAT SYSTEM. THE METHODOLOY INVOLVES THE SELECTION AND GROUPING OF SYSTEM CHARACTERISTICS, THE ADAPTATION AND INTEGRATION OF PSYCHOLOGICAL SCALING TECHNIQUES, THE STRATIFICATION OF CONSUMERS AND THE DESIGN OF AN ATTITUDINAL SURVEY AS THE BASIC DATA COLLECTION DEVICE. THE APPLICATION OF THE METHODOLOGY TO THE DESIGN OF A DEMAND-RESPONSIVE PUBLIC TRANSPORTATION SYSTEM FOR A CASE STUDY COMMUNITY IS DISCUSSED. RESULTS FROM THIS APPLICATION ARE PRESENTED AND INTERPRETED. (A)

  • Authors:
    • Golob, T F
    • Canty, E T
    • GUSTAFSON, R L
    • Vitt, J E
  • Publication Date: 1972-3

Media Info

  • Features: Figures; References;
  • Pagination: p. 81-102
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00228454
  • Record Type: Publication
  • Source Agency: Transport and Road Research Laboratory (TRRL)
  • Files: TRIS
  • Created Date: Jun 5 1974 12:00AM