"Can you tell me please, which way I ought to go from here?" -- Lewis Carroll

Perhaps the greatest change in the approach to road safety in Europe, North America, and Australasia in recent years has been the trend to more strategic planning with the setting of brave national goals and the establishment of a systematic process for attaining them. This has occurred in the face of considerable success in some countries in reducing road trauma through the eighties, and in circumstances thoroughly confused by world-wide economic recession over the past two years. The search for the most effective and cost-effective strategies has fostered both a burgeoning of international consultation between road safety authorities, and a new awareness that road trauma is one of the developed world's major public health issues. This in turn is leading to the widespread adoption of two strategic directions that are very much at the centre of the "new public health" philosophy of the World Health Organisation, expressed in its "Ottawa Charter" (WHO 1986). These new "strategic directions" are, in the public health terminology, "Community Development" and "Intersectoral Cooperation", and they are putting a completely new face on road safety promotion.


  • English

Media Info

  • Pagination: 53-72
  • Serial:
    • Volume: 1

Subject/Index Terms

Filing Info

  • Accession Number: 01433085
  • Record Type: Publication
  • Source Agency: ARRB
  • Files: ATRI
  • Created Date: Aug 24 2012 5:25PM