DEVELOPING AND TESTING OF A BEHAVIORAL MODAL SPLIT MODEL

THE NEW MODEL EMPHASIZES: (1) PERCEIVED ATTRIBUTES OF DIFFERENT MODES WHICH AFFECT THEIR ATTRACTIVENESS TO POTENTIAL USERS; (2) EXPERIENCE AND HABIT AS PRINCIPAL DETERMINATES OF MODAL CHOICE; AND (3) POSSIBLE LONG-RANGE ASPECTS OF AUTOMOBILE OWNERSHIP IN WHICH FACTORS OTHER THAN COMMUTING TIME AND COST MAY INFLUENCE USAGE. A GENERAL BACKGROUND AND LITERATURE SURVEY OF PSYCHOLOGICAL, SOCIOLOGICAL, MARKET, AND ECONOMIC FACTORS RELEVANT TO TRANSIT RIDERSHIP IS PRESENTED. THE BEHAVIORAL MODEL EMPLOYS SURVEY DATA TO MATCH PUBLIC PREFERENCES WITH ALTERNATE TRANSIT SYSTEMS. THE MODEL USES SEVERAL VARIABLES WHICH PERMIT THE CLASSIFICATION OF INDIVIDUAL RESPONDENTS INTO THE GROUPS MOST LIKELY TO SELECT CERTAIN MODES UNDER GIVEN CONDITIONS. THESE VARIABLES INCLUDE: PERSONAL CHARACTERISTICS (E.G. AGE, INCOME, SEX, AND RACE); POINTS OF ORIGIN AND DESTINATION; THE RELATIVE IMPORTANCE OF COST, SAFETY, AND CONVENIENCE FACTORS TO THE INDIVIDUAL; AND HIS PERCEPTIONS OF TIME, COSTS, AND CONVENIENCE ASSOCIATED WITH EACH ALTERNATIVE MODE. THE PERCEIVED ATTRIBUTES OF DIFFERENT SYSTEMS WERE EMPHASIZED AS CRUCIAL FACTORS NOT TREATED BY PREVIOUS MODELS. APPENDED MATERIAL INCLUDES A COMPLETE BIBLIOGRAPHY OF BEHAVIORAL AND MODAL SPLIT LITERATURE AND A DETAILED SURVEY OF EARLIER MODAL SPLIT STUDIES. /UMTA/

  • Supplemental Notes:
    • PROJ NO URT-8
  • Corporate Authors:

    University of Pennsylvania, Philadelphia

    Transportation Studies Center, 3400 Walnut Street
    Philadelphia, PA  United States  19104
  • Authors:
    • Allen, W B
  • Publication Date: 1971-6

Subject/Index Terms

Filing Info

  • Accession Number: 00228262
  • Record Type: Publication
  • Source Agency: Urban Mass Transportation Administration
  • Files: TRIS, USDOT
  • Created Date: Oct 23 1972 12:00AM