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It is logical and natural for research managers to assume that it is top managements job to set corporate objectives and to establish clear-cut directions for new product development. But, as experience clearly shows, often long- term goals and strategies either do not exist or they are inadequate to serve as guide lines for the companys research efforts. When this is the case, what can or should the research manager do? There is no one simple answer. Nevertheless, the problem can be solved as shown by this case history. The solution involved an undertaking that had three interrelated phases. The first involved the improvement of control over R&D operations. The second phase required taking the initiative in long-range planning. And the third phase had to do with involving the research personnel in planning the R&D program.

  • Corporate Authors:

    Interscience Publishers

    605 Third Avenue
    New York, NY  United States  10016
  • Authors:
    • Bobbe, Richard A
  • Publication Date: 1970-7

Media Info

  • Features: Tables;
  • Pagination: p. 251-263
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00007083
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Nov 25 1973 12:00AM