ATTITUDES TOWARD PARKING AND RELATED CONDITIONS IN COLUMBUS

THIS STUDY DEMONSTRATES A METHOD OF DETERMINING THE RELATIVE IMPORTANCE OF SUCH FACTORS AS PARKING AND TRAFFIC CONDITIONS IN THE MATRIX ATTITUDES WHICH MOTIVATE DEFFERENT KINDS OF PEOPLE TO USE ONE OR ANOTHER PLACE TO PROCURE GOODS AND SERVICES. A SCHEDULE OF SIGNIFICANT ITEMS WAS SYSTEMATICALLY ADMINISTERED TO AN AREAL RANDOM SAMPLE IN EACH OF SIX PRESELECTED TRACTS IN COLUMBUS, OHIO. FROM THESE QUESTIONNAIRES, ACCURATE, VALID AND RELIABLE SCALES WERE DEVELOPED FROM WHICH IT WAS POSSIBLE TO MEASURE THE POWER OF THE SEVERAL ITEMS TO DISCRIMINATE BETWEEN DOWN- TOWN AND SUBURBAN SHOPPERS. USING THESE ATTITUDE SCALES AS INSTRUMENTS FOR ANALYSIS, IT WAS FOUND THAT SEVERAL RELATIONSHIPS EXIST BETWEEN SHOPPING SATISFACTION AND SUCH GROUP SOCIO-ECONOMIC FACTORS AS INCOME, EDUCATION, AGE, SEX, AND URBAN-RURAL BACKGROUND. THE FACT THAT PERSONS IN THE HIGHER INCOME GROUP ARE PARTICULARLY ATTRACTED TO THE DOWNTOWN SHOPPING SECTION, EVEN THOUGH THEY ARE THE ONES MORE CONCERNED WITH TRAFFIC AND PARKING, APPEARS TO INDICATE THAT THE ATTRACTION OF GREATER SELECTION OF GOODS MAY SOMETIMES OUTWEIGH THE DISADVANTAGES OF PARKING TRAFFIC CONDITIONS. /AUTHOR/

Media Info

  • Media Type: Print
  • Features: Appendices; Figures; Tables;
  • Pagination: pp 3-50
  • Monograph Title: Parking as a Factor in Business: Containing Five Papers Presented at the Thirty-Second Annual Meeting, January 13-16, 1953
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00225481
  • Record Type: Publication
  • Files: TRIS, TRB
  • Created Date: Aug 4 1994 12:00AM