SEAL BELT USERS: AN ANALYSIS OF WHO THEY ARE AND WHY

SURVEYS CONDUCTED BY DU PONT REVEAL THE MOTIVATIONAL FACTORS INVOLVED IN SEAL BELT USAGE. RESULTS OF QUESTIONS PUT TO DU PONT EMPLOYEES AND OTHERS REVEAL THAT PRESSURE GENERATED WITHIN SMALL GROUPS, FOR EXAMPLE, FELLOW WORKERS, IS NEEDED TO MAKE SEAT BELT USAGE PSYCHOLOGICALLY ACCEPTABLE. THEREFORE, PROMOTIONAL AND EDUCATION CAMPAIGNS DIRECTED TOWARD THE INDIVIDUAL AS A MEMBER OF A LARGE GROUP (HIS COMMUNITY) ARE NOT EFFECTIVE. OVERALL SEAT USAGE LEVELS WILL BE INCREASED ONLY BY THE PIECEMEAL METHOD OF REACHING ONE SMALL GROUP AND THEN ANOTHER, UNTIL ALL DRIVERS ARE TOUCHED. /SAE/

• Supplemental Notes:
  • Vol 78, No 9, P 140
• Authors:
  • Dobson, E I
• Publication Date: 1970-9

Media Info

• Serial:
  • SAE Journal of Automotive Engineering
  • Publisher: Society of Automotive Engineers

Subject/Index Terms

• TRT Terms: Manual safety belts; Psychology; Utilization
• Subject Areas: Highways; Research; Safety and Human Factors;

Filing Info

• Accession Number: 00223347
• Record Type: Publication
• Contract Numbers: DOT/HS-009 669
• Files: TRIS
• Created Date: Sep 28 1970 12:00AM