Marketing in public transport is an investment, not a cost

• Record URL:
  http://www.atrf.info/papers/1998/1998_Brog_Schadler.pdf
• 
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/0731328086
• Authors:
  • Brog, W
  • Schadler, M
• Conference:
  • Australasian Transport Research Forum (ATRF), 22nd, 1998, Sydney, New South Wales, Australia
• Publication Date: 1998

Language

• English

Media Info

• Pagination: 619-33
• Serial:
  • Volume: 22
  • Issue Number: Part 2

Subject/Index Terms

• TRT Terms: Costs; Marketing; Mode choice; Motivation; Perception; Public transit; Revenues; Travel behavior
• ATRI Terms: Cost; Marketing; Modal choice; Motivation; Perception; Public transport; Revenue; Travel behaviour
• Subject Areas: Finance; Public Transportation; Safety and Human Factors;

Filing Info

• Accession Number: 01395800
• Record Type: Publication
• Source Agency: ARRB
• ISBN: 0731328086
• Files: ATRI
• Created Date: Aug 23 2012 2:17PM