Road safety advertising: an empirical study and literature review

• Supplemental Notes:
  • Job number 95131 Report for Federal Office of Road Safety (FORS)
• Corporate Authors:

  Donovan Research

  ,    
• Authors:
  • Donovan, R
  • Henley, N
  • Jalleh, G
  • Slater, C
• Publication Date: 1995-12

Language

• English

Media Info

• Pagination: 179p
• Serial:
  • Issue Number: Sep-95

Subject/Index Terms

• TRT Terms: Advertising; Attitudes; Behavior; Drivers; Evaluation; Highway safety; Law enforcement; Methodology; Motivation; Psychology; Traffic safety; Traffic safety education; Travel behavior
• Uncontrolled Terms: Deterrence
• ATRI Terms: Advertising; Attitude; Crash countermeasure; Deterrence; Driver behaviour; Evaluation; Law enforcement; Methodology; Motivation; Psychology; Road safety; Road user behaviour; Road user education
• Subject Areas: Safety and Human Factors; Security and Emergencies;

Filing Info

• Accession Number: 01395497
• Record Type: Publication
• Source Agency: ARRB
• Files: ATRI
• Created Date: Aug 23 2012 12:44PM