Effective mass communication campaigns: a source book of guidelines: conception, design, development, implementation, control and assessment of mass media social marketing campaigns

• Supplemental Notes:
  • Draft: as revised and developed to August 1987
• Corporate Authors:

  Elliott and Shanahan Research

  North Sydney, New South Wales   
• Authors:
  • Elliott, B J
• Publication Date: 1987

Language

• English

Media Info

• Pagination: 1-110

Subject/Index Terms

• TRT Terms: Advertising; Communication; Design; Highway safety; Marketing; Publicity; Traffic crashes; Traffic safety
• ATRI Terms: Advertising; Communication; Crash countermeasure; Design; Marketing; Publicity; Road safety; Traffic crash
• Subject Areas: Design;

Filing Info

• Accession Number: 01391916
• Record Type: Publication
• Source Agency: ARRB
• Files: ATRI
• Created Date: Aug 23 2012 6:42AM