TOWARD THE DEVELOPMENT OF A METHODOLOGY FOR EVALUATING HIGHWAY SIGNS BASED ON DRIVER INFORMATION ACQUISITION
THIS PAPER PRESENTS THE FINDINGS OF A RESEARCH STUDY CONDUCTED TO DEVELOP A METHODOLOGY FOR EVALUATING ROAD SIGNS BY THE USE OF AN EYE-MARKER CAMERA AS A PRIMARY RESEARCH TOOL. THE METHODOLOGY ATTEMPTS TO EVALUATE A ROAD SIGN BY DETERMINING THE DEGREE OF MATCH BETWEEN THE SIGN-READING BEHAVIOR OF DRIVERS AND THE CHARACTERISTICS OF THE SIGNS, THE HIGHWAY, AND THE TRAFFIC SITUATIONS. DATA WERE COLLECTED ON THE EYE MOVEMENTS OF DRIVERS UNDER ACTUAL DRIVING SITUATIONS INVOLVING MORE THAN 400 DIFFERENT INTERSTATE HIGHWAY SIGNS. THE DATA WERE ANALYZED BY SPECIALLY DEVELOPED COMPUTER PROGRAMS THAT ALSO COMPUTED SIGN EVALUATION MEASURES DESCRIBING SIGN-READING BEHAVIOR OF THE DRIVERS. FURTHER ANALYSES SHOWED THAT THE SIGN EVALUATION MEASURES WERE RELATED TO MANY FACTORS ASSOCIATED WITH THE CHARACTERISTICS OF THE SIGNING, THE DRIVER, THE HIGHWAYS, AND THE TRAFFIC SITUATIONS. UNDERSTANDING HOW VARIOUS FACTORS INFLUENCE SIGN-READING BEHAVIOR PROVIDES A BASIS FOR THE IMPLEMENTATION OF THE METHODOLOGY FOR BOTH THE EVALUATION AND THE DESIGN OF HIGHWAY SIGNING.
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Availability:
- Find a library where document is available. Order URL: http://worldcat.org/isbn/0309021715
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Supplemental Notes:
- Publication of this paper sponsored by Committee on Motorist Information Systems. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved.
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Authors:
- Bhise, Vivek D
- Rockwell, T H
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Discussers:
- Zajkowski, M M
- Gordon, Donald A
- Hanscom, Fred
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Conference:
- 52nd Annual Meeting of the Highway Research Board
- Location: Washington District of Columbia, United States
- Date: 1973-1-22 to 1973-1-26
- Publication Date: 1973
Media Info
- Media Type: Digital/other
- Features: Figures; References; Tables;
- Pagination: pp 38-56
- Monograph Title: Visibility and driver information
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Serial:
- Highway Research Record
- Issue Number: 440
- Publisher: Highway Research Board
Subject/Index Terms
- TRT Terms: Behavior; Computer programs; Design; Drivers; Evaluation; Eye movements; Traffic signs
- Subject Areas: Design; Highways; Safety and Human Factors;
Filing Info
- Accession Number: 00222299
- Record Type: Publication
- ISBN: 0309021715
- Files: TRIS, TRB
- Created Date: Dec 22 1973 12:00AM