Phase 1: achievements of first 3-month advocacy program: rear seatbelt use: public awareness and practice

The Phase 1 evaluation report presents the achievements of the first 3-month advocacy program on rear seatbelt use. The major intervention components in the campaigns during this period were safety promotion (including social marketing and education), and the community based program. Elements of stern advice or warnings by enforcement were not part of this 3-month advocacy period. More than 70 per cent of the respondents know and believe that using rear seatbelts can save lives and reduce serious injuries. However, this knowledge is not translated into practice as there is no significant improvement in rear seatbelt use status. This could be due to a negative attitude (more than 60 per cent of respondents said that they will only use rear seatbelts if it is enforced). Almost 80 per cent of the respondents stated they were unaware of the impending law. The findings of this evaluation suggest the need for the inclusion of enforcement and for visible enforcement activities for a greater impact on changing public perception towards rear seatbelt use.

Record URL:
Corporate Authors:
Malaysian Institute of Road Safety Research

Kajang,
Authors:
- Mohamed, N
- Fadhli, M M
- Isah, N
- Othman, I
- Faradila, N P
- Mansor, F A
Publication Date: 2008

Language

English

Media Info

Pagination: 11p

Subject/Index Terms

TRT Terms: Developing countries; Highway safety; Law enforcement; Passengers; Publicity; Seat belt use; Seat belts; Traffic safety education
Uncontrolled Terms: Road safety (human factors)
Geographic Terms: Malaysia
ATRI Terms: Developing countries; Law enforcement; Passenger; Publicity; Restraint usage; Road safety; Road user education; Seat belt
Subject Areas: Passenger Transportation; Security and Emergencies;

Filing Info

Accession Number: 01386064
Record Type: Publication
Source Agency: ARRB
Report/Paper Numbers: MRR 09/2008
Files: ATRI
Created Date: Aug 22 2012 7:31PM