Phase 1: achievements of first 3-month advocacy program: rear seatbelt use: public awareness and practice

The Phase 1 evaluation report presents the achievements of the first 3-month advocacy program on rear seatbelt use. The major intervention components in the campaigns during this period were safety promotion (including social marketing and education), and the community based program. Elements of stern advice or warnings by enforcement were not part of this 3-month advocacy period. More than 70 per cent of the respondents know and believe that using rear seatbelts can save lives and reduce serious injuries. However, this knowledge is not translated into practice as there is no significant improvement in rear seatbelt use status. This could be due to a negative attitude (more than 60 per cent of respondents said that they will only use rear seatbelts if it is enforced). Almost 80 per cent of the respondents stated they were unaware of the impending law. The findings of this evaluation suggest the need for the inclusion of enforcement and for visible enforcement activities for a greater impact on changing public perception towards rear seatbelt use.

  • Record URL:
  • Corporate Authors:

    Malaysian Institute of Road Safety Research

    Kajang,    
  • Authors:
    • Mohamed, N
    • Fadhli, M M
    • Isah, N
    • Othman, I
    • Faradila, N P
    • Mansor, F A
  • Publication Date: 2008

Language

  • English

Media Info

  • Pagination: 11p

Subject/Index Terms

Filing Info

  • Accession Number: 01386064
  • Record Type: Publication
  • Source Agency: ARRB
  • Report/Paper Numbers: MRR 09/2008
  • Files: ATRI
  • Created Date: Aug 22 2012 7:31PM