Use of GPS to automatically track activity re-scheduling decisions

This paper has outlined a multi-stage data collection method targeting the preplanning and rescheduling decision process, utilizing a combination of manual, open-ended, computerized, and passive tracking survey technologies. Results from a pilot test with 40 subjects were used to illustrate each stage, discuss and critique the various components, and assess the quality and quantity of data to result. Overall, the new methodology has potential to contribute to the development of more accurate and valid models of the entire scheduling process, especially rescheduling and conflict resolution sub-models. Although this paper focuses on survey methodological results, some of the empirical results shed light on the nature of the scheduling process.


  • English

Media Info

  • Pagination: 22p
  • Monograph Title: Modelling and prospects of the audience measurement for outdoor advertising based on data collection using GPS devices (electronic passive measurement system)

Subject/Index Terms

Filing Info

  • Accession Number: 01385574
  • Record Type: Publication
  • Source Agency: ARRB
  • Files: ATRI
  • Created Date: Aug 22 2012 7:01PM