Truck 2020: transcending turbulence

The truck industry faces the dawn of a new era. The changes surrounding it are daunting, the need for transformation immediate and the challenges multidimensional. Brand faces the risk of a slow death, sustainability concerns have brought hybridization front and center, and increased urban development is driving ever-increasing regulation. The industry is at a crossroads, unsure of its next steps toward globalization. Tomorrow's winners must take decisive actions today in the areas of globalization, brand development, technology integration, partnerships and workforce transformation.


  • English

Media Info

  • Pagination: 18p

Subject/Index Terms

Filing Info

  • Accession Number: 01384816
  • Record Type: Publication
  • Source Agency: ARRB
  • Files: ATRI
  • Created Date: Aug 22 2012 4:58PM