Segmentation research for sustainable transport: do’s and don’ts

Segmentation research projects are often relatively large and complex, putting them at risk of wasting time and money. This paper suggests some do’s and don'ts to help guide sound planning and to minimise such risks for segmentation research about sustainable transport. It is based on recent work reviewing local and international literature, and also the practical experience of doing segmentation research (both quantitative and qualitative).

Language

  • English

Media Info

  • Pagination: 15p (session Tues 3C)
  • Serial:
    • Volume: 32

Subject/Index Terms

Filing Info

  • Accession Number: 01384786
  • Record Type: Publication
  • Source Agency: ARRB
  • Files: ATRI
  • Created Date: Aug 22 2012 4:56PM