Improving driver compliance with streetcar transit lanes using a public education campaign

On street running in mixed traffic is the "least desirable" right of way for light rail and tram systems. The majority of Melbourne's 195kms of streetcar tracks are protected by road rules that require traffic to avoid delays to trams. However compliance and understanding of these rules is poor. This paper reviews the performance of a public education campaign called "Obey the Yellow' aimed at increasing the awareness and compliance of road rules. It reports the results of community surveys and an analysis of operational performance regarding the campaign. Community surveys have established that an improved awareness of the road rules applying to tram lanes, 28 per cent said they had changed their behaviour since the campaign. Operational performance evidence suggests a small improvement although this is not conclusively linked directly with the campaign. Operations staff perceived improved driver compliance but this impact is thought to have lasted less than 4 months after the campaign. There was no significant change in customer satisfaction with trams during the campaign. These results suggest that the campaign was successful in meetings its objectives relating to improved community awareness of road rules. However any improvements with compliance have had only small if any impacts on reliability and travel time performance. The paper discusses lessons learned from this experience and how it might be applied to improve streetcar performance in other contexts.

Language

  • English

Media Info

  • Pagination: 12p
  • Monograph Title: Transportation Research Board 88th Annual Meeting compendium of papers DVD, January 11-15, 2009, Washington, DC

Subject/Index Terms

Filing Info

  • Accession Number: 01383970
  • Record Type: Publication
  • Source Agency: ARRB
  • Files: ATRI
  • Created Date: Aug 22 2012 4:05PM