Evaluation of speed management advertising : a qualitative research report

The objective of this research was to evaluate the potential of RTA advertising products in reinforcing the social unacceptability of speeding as a behaviour through influencing target viewers to reflect on and modify their actions in relation to speed; to raise awareness of the consequences speed related crashes amongst young male drivers.

  • Corporate Authors:

    New South Wales. Roads and Traffic Authority. Road Safety and Traffic Management Directorate


    Dangar Research Group

  • Publication Date: 1996

Subject/Index Terms

Filing Info

  • Accession Number: 01382546
  • Record Type: Publication
  • Source Agency: ARRB
  • Files: ATRI
  • Created Date: Aug 22 2012 1:21PM