Evaluation of speed management advertising : a qualitative research report

The objective of this research was to evaluate the potential of RTA advertising products in reinforcing the social unacceptability of speeding as a behaviour through influencing target viewers to reflect on and modify their actions in relation to speed; to raise awareness of the consequences speed related crashes amongst young male drivers.

• Corporate Authors:

  New South Wales. Roads and Traffic Authority. Road Safety and Traffic Management Directorate

  ,    

  Dangar Research Group

  ,    
• Publication Date: 1996

Subject/Index Terms

• TRT Terms: Advertising; Management; Speed; Speeding
• ATRI Terms: Advertising; Management; Speed; Speeding
• Subject Areas: Administration and Management;

Filing Info

• Accession Number: 01382546
• Record Type: Publication
• Source Agency: ARRB
• Files: ATRI
• Created Date: Aug 22 2012 1:21PM