Experimental design influences on stated choice outputs: an empirical study in air travel choice

Discrete choice experiments (DCE) have grown to become the primary source of data for obtaining estimates of behavioural importance such as consumer preferences for various transport goods and services or willingness to pay (WTP) measures for specific attributes such as travel time savings. The objective of this paper is not to detail the advancements in generating experimental designs for DCEs. This has been done elsewhere. Rather, the objective of this paper is to empirically compare the results obtained from the two different experimental designs types that have been proposed and mainly used within the literature. In this respect, this paper joins a very small but growing area of research that seeks to clarify whether the theoretical advancements claimed by researchers in the area of experimental design generation for DCEs translates into practice. It is hoped that such research will ultimately produce practical guidelines for the construction of DCE experimental designs.


  • English

Media Info

  • Pagination: 19p (paper 459)
  • Monograph Title: 12th International Conference on Travel Behaviour Research, Jaipur, Rajasthan, India, December 13-18, 2009

Subject/Index Terms

Filing Info

  • Accession Number: 01382157
  • Record Type: Publication
  • Source Agency: ARRB
  • Files: ATRI
  • Created Date: Aug 22 2012 1:05PM