Electric Vehicles - Challenges with Market Introduction and Practical User Experiences
This paper describes how it is a stated goal that 20 percent of Norway’s car population shall be wholly or in part electrified by the year 2020 and this would amount to approximately 200,000 vehicles. In order to reach this ambitious goal the Norwegian authorities have introduced many measures to stimulate purchase and use of electric vehicles. The authorities can enumerate taxes, exemption, free parking on public car parks, relief for road toll, free ferry transport, permission to drive in public-transport lanes and more favorable company car taxation. These measures are among the most powerful in Europe. Despite these substantial incentives the sale of electric cars has by no means expanded. Today there are about 3,000 registered electric vehicles in Norway. In October 2009 Bodo Graduate School of Business started a research project entitled "Ready for Electric Cars?" in cooperation with the company Moving City AS (MC). MC's business concept is to buy electric cars from different producers abroad and lease them to business enterprises. In the research project six enterprises in the second largest city in Northern Norway participated. The enterprises that joined the project represent different industries. The enterprises have disposal of over 25 cars. Over a period of two years Bodo Graduate School of Business shall carry out research together with these enterprises, where important problems are related to economic analysis, behavior research and to the documentation of practical user experiences. Based on the above the objective of this paper is divided in two. First, the authors will carry out a discussion of the impact the different politically introduced measures have on the goal to get a substantial number of electric vehicles out on the road and how the introduction of electric cars influence the external costs of transport. Second, the authors will discuss the expectation of the respondents have towards the electric cars and also how they assess the importance of 13 quality factors with the vehicles. The evaluation of the importance of the 13 factors with the electric cars will be compared with how satisfied the cars users are with the same factors after driving an electric car for approximately half a year. The method used in this paper is a combination of personal interviews, web-based surveys and traditional cost benefit analysis. The paper will contribute with knowledge of both possibilities and challenges related to the implementation of electric cars in the car fleet, the vehicles contribution to the reduction in external costs of road transport and the special challenges emerging when starting to use electric cars in different enterprises that all operate in areas with a relatively cold winter climate.
- Record URL:
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Corporate Authors:
Association for European Transport (AET)
1 Vernon Mews, Vernon Street, West Kensington
London W14 0RL, -
Authors:
- Solvoll, G
- Mathisen, T A
- Jorgensen, F
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Conference:
- European Transport Conference, 2010
- Location: Glasgow Scotland, United Kingdom
- Date: 2010-10-11 to 2010-10-13
- Publication Date: 2010
Language
- English
Media Info
- Media Type: Digital/other
- Features: Figures; References; Tables;
- Pagination: 15p
- Monograph Title: European Transport Conference, 2010 Proceedings
Subject/Index Terms
- TRT Terms: Attitudes; Electric vehicles; Energy conservation; Hybrid vehicles; Incentives; Marketing; Plug-in hybrid vehicles
- Uncontrolled Terms: Vehicle purchase program
- Geographic Terms: Norway
- Subject Areas: Energy; Highways; Vehicles and Equipment; I90: Vehicles;
Filing Info
- Accession Number: 01352992
- Record Type: Publication
- Files: TRIS
- Created Date: Sep 30 2011 7:38AM