RESEARCH FOR A ROAD SAFETY CAMPAIGN - ACCIDENT STUDIES FOR ADVERTISING FORMULATION

A STUDY WAS CARRIED OUT TO FIND WHETHER ACCIDENT RECORD ANALYSIS AND FOLLOW-UP INTERVIEWS WITH DRIVERS INVOLVED IN ACCIDENTS CAN PROVIDE USEFUL INFORMATION FOR THE DESIGN OF PROPAGANDA DEALING WITH SPECIFIC DRIVING SITUATIONS. THE DRIVING SITUATIONS INVESTIGATED ARE TURNING RIGHT AND OVERTAKING. ACCIDENTS WITHIN THESE TWO MAJOR CATEGORIES WERE FURTHER SUB-DIVIDED ON THE BASIS OF VEHICLE MOVEMENT, SO THAT THE PROPAGANDA COULD ILLUSTRATE IN DETAIL THE TYPES OF ACCIDENTS WHICH OCCUR MOST FREQUENTLY. FOLLOW UP INTERVIEWS WITH DRIVERS HAVING THOSE TYPES OF ACCIDENTS WERE USED TO ESTABLISH HOW THE ACCIDENTS OCCURRED. THESE INTERVIEWS INDICATED LACK OF AWARENESS OF THE PRESENCE, AND TO A LESSER EXTENT THE MOVEMENT, OF OTHER VEHICLES. BOTH PHYSICAL AND PSYCHOLOGICAL REASONS WERE GIVEN BY DRIVERS FOR SUCH ERRORS. THIS BETTER UNDERSTANDING OF DRIVERS' ERRORS SHOULD HELP TO MAKE DRIVER TRAINING AND PROPAGANDA MORE EFFECTIVE. /AUTHOR/

  • Corporate Authors:

    Transport and Road Research Laboratory

    Old Wokingham Road
    Crowthorne RG11 6AU, Berkshire,   England 
  • Authors:
    • MACKIE, A M
  • Publication Date: 1972

Media Info

  • Pagination: 22 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00221947
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Files: TRIS, ATRI
  • Created Date: Aug 20 2001 12:00AM