Importance of Traveler Attitudes in the Choice of Public Transportation to Work: Findings from the Regional Transportation Authority Attitudinal Survey

This paper examines public transit choice for commuters in the Chicago area. The study uses data from a recent attitudinal survey conducted by the Regional Transportation Authority in Northeastern Illinois. A factor analysis methodology was used to condense scores on 23 statements related to daily travel into six factors. These factors included the need for reliable and stress-free commute, need for privacy and comfort, the complexity of trip making behavior, tolerance to waiting and walking, attitude towards pubic transportation and perceived safety of the travel environment. The factor scores on these six dimensions then were used together with traveler socioeconomics, travel times, and costs to estimate a binary logistic regression of public transit choice. Elasticities of transit choice to the six factors were computed, and the factors were ranked in decreasing order of these elasticities. Findings indicate that the attitudinal factors improved the intuitiveness and goodness-of-fit of the choice model. Since the perception of transit by the commuters or their friends and family could have an impact on mode choice, an incentive program that subsidizes current transit riders for inducing others to ride transit could be effective in increasing ridership. The findings also indicate that marketing campaigns that emphasize that public transit is a reliable, stress-free and productive way to commute could be a successful way to attract new passengers.

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  • Supplemental Notes:
    • This paper originally was presented at the Annual Meeting of the Transportation Research Board in January 2011.
  • Authors:
    • Popuri, Yasasvi
    • Proussaloglou, Kimon
    • Ayvalik, Cemal
    • Koppelman, Frank
    • Lee, Aimee
  • Publication Date: 2011-7


  • English

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  • Accession Number: 01355890
  • Record Type: Publication
  • Files: TRIS, ATRI
  • Created Date: Sep 23 2011 12:35AM