The Development of Tourism on the Danube in Hungary to Reduce Dependence on Cars

This paper will describe how the river Danube has been one of the most important transport links in Europe for centuries. Opportunities offered by the Danube in the context of transport are not exploited, neither for the purposes of tourism, nor for regular commuter transport, even though waterways provide a wide variety of alternatives to reduce the dependence on cars and ensure sustainability. This paper sheds light on the opportunities provided by waterways in the area of environmentally friendly alternatives that take sustainability into account. Passenger transport by water is primarily carried out by MAHART PassNave Ltd. on the Hungarian section of the Danube. This paper outlines the findings of a research that originally aimed to gauge the demand for the services offered by the company and then, in accordance with the findings, propose measures to boost demand. In the first phase of the research that was launched in 2007, and then continued in 2009, the author examined tourists to see who participate in the various programs offered by MAHART PassNave Ltd., what is the composition of tourists, what is the motivation of their travel, what are their sources of information, etc. The author found that one-day inland cruises are mostly chosen by families from Budapest, with higher than average incomes. As opposed to the examples of metropolises with similar features abroad (London, Paris), the ratio of domestic tourists is extremely high. When taking their decisions on travel, an important consideration is their wish to try a new transport mode, and the potentially linked cultural services. A further important point is the high ratio of “frequenters” (tourists who return), and marketing by the word of mouth, which is a necessary supplement of online advertising. Proper marketing policy in the future might contribute to making cruising, as an environmentally friendly branch of tourism worthy of support, attractive for an ever increasing target group. At the same time, special emphasis should be put on making cruises popular among foreign visitors. Budapest and the Danube are inextricably linked, the Danube with her bridges and the Danube panorama, a World Heritage site. The author made proposals concerning the necessary measures to increase the participation of foreign visitors in cruises (sightseeing by ship) and tours to explore the sights in the neighborhood of Budapest. The research also proved that opportunities to develop tourist destinations along the Danube abound.

Language

  • English

Media Info

  • Media Type: Web
  • Features: Bibliography; Figures;
  • Pagination: 9p
  • Monograph Title: European Transport Conference, 2010 Proceedings

Subject/Index Terms

Filing Info

  • Accession Number: 01351705
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Sep 8 2011 3:40PM