Aviation Offers for City-breaks Supported by the Right Marketing Policy Can Not be Affected by Economic Crisis: The Case of Cultural Tourism in Athens

This paper is an effort to correlate air travel offers with city breaks, cultural traveling and elimination of spending for traveling, taking into account that cultural traveling is a human need and cannot be eliminated, but can change character. Therefore, the hypothesis of this paper is: given the air competition, and the respective traveling offers, related to the appropriate marketing policy, the demand for city breaks for cultural tourism at a particular destination (e.g. Athens), can be increased. The methodology used will initially be based on the selection and analysis of data, arrivals and departures from the El.Venizelos, Athens International Airport and from visits generated at sites as Acropolis (UNESCO world heritage site), New Acropolis Museum, Ancient Athens Agora, etc. At a second stage, marketing policies developed by the Greek State for the promotion of Athens as a city break destination along with the discount or ‘special offers’ policies developed by the air companies flying to Athens will be studied. However, for cities with a long tradition in cultural tourism, city breaks remain as one of the most popular types of visit. Taking into account the worldwide economic crisis and the elimination of the holiday periods, city breaks are still a means for generating cultural visits, with low costs, since the strong competition between air companies leads to the minimization of travel costs, together with the human need to see more, but also to minimize spending. So, through this study, participants will have the chance to see the results of the correlation of “air tickets offers” with respective marketing policies developed for cultural tourism in cities such as Athens.

Language

  • English

Media Info

  • Media Type: Web
  • Pagination: v.p.
  • Monograph Title: European Transport Conference, 2010 Proceedings

Subject/Index Terms

Filing Info

  • Accession Number: 01351746
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Sep 8 2011 2:58PM