HIGHWAY ACCIDENT RATES AS RELATED TO ROADSIDE BUSINESS AND ADVERTISING

A STUDY WAS CONDUCTED TO ATTEMPT TO CLASSIFY ACCIDENTS BY LOCATION AND BY CAUSE IN ORDER TO DETERMINE WHETHER A RELATIONSHIP EXISTS BETWEEN THE NUMBER, LOCATION AND CHARACTER OF ACCIDENTS AND THE IMMEDIATE PRESENCE OF ROADSIDE BUSINESS AND ADVERTISING. INFORMATION IS PRESENTED BASED ON ACCIDENTS OCCURRING OVER A PERIOD OF TWO YEARS. THE NUMBER OF ACCIDENTS BASED ON VEHICLE DENSITY OR ACCIDENTS PER MILE FOR THE ENTIRE STUDY IS GREATER IN THE AREA CONTAINING AT LEAST 90% OF THE ADVERTISING AND ROADSIDE BUSINESS ON THE APPROACH BEING STUDIED THAN IN THE SUBSEQUENT DISTANCES FOR ONE YEAR. WHERE BUSINESS AND ADVERTISING HAVE OCCUPIED A LARGE PORTION OF THE PRIVATE PROPERTY ADJOINING THE ROADSIDE, ACCIDENTS CLASSIFIED AS BEING DUE TO INATTENTION PREDOMINATE OVER ALL CLASSIFICATIONS. SEGMENTS OF HIGHWAYS WITH EQUAL OR NEARLY EQUAL TRAFFIC DENSITIES EXHIBITING LITTLT OR NO ROADSIDE BUSINESS SHOW LOWER RATES BY COMPARISON. ACCIDENTS IN THESE AREAS SEEM TO OCCUR MORE SPORADICALLY AND EXHIBIT LESS TENDENCY TO RECUR WITH THE SAME FREQUENCY IN THE SAME LOCATIONS THE FOLLOWING YEAR. IN THE DISTANCE OF ONE MILE BEYOND THE ROADSIDE BUSINESS AREAS, MORE ACCIDENTS ARE ATTRIBTUED TO MISCELLANEOUS CAUSES THAN TO INATTENTION AND BUSINESS COMBINED.

• Record URL:
  https://onlinepubs.trb.org/Onlinepubs/HRBbulletin/30/30-005.pdf
• Supplemental Notes:
  • Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved.
• Authors:
  • Rusch, W A
• Publication Date: 1951-1

Media Info

• Media Type: Digital/other
• Features: Figures; Tables;
• Pagination: pp 46-50
• Serial:
  • Highway Research Board Bulletin
  • Issue Number: 30
  • Publisher: Highway Research Board

Subject/Index Terms

• TRT Terms: Businesses; Crash analysis; Crash causes; Crash rates; Location; Roadside; Roadside advertising; Traffic crashes; Traffic density
• Subject Areas: Design; Environment; Highways; Safety and Human Factors;

Filing Info

• Accession Number: 00220329
• Record Type: Publication
• Files: TRIS, TRB, ATRI
• Created Date: Jul 6 1970 12:00AM