Geographical Expansion and Consolidation of Global Cruising

Sirenje I Jacanje Sustava Kruznih Putovanja Po Citavom Svijetu

A relatively young industry, modern cruising originated in the United States about 40 years ago. Through horizontally and vertical integrating an increasing number of cruise related services, international expansion has been a clear tendency among major cruise lines since then. Information about factors leading to observed cruise value chain globalization can be gathered by strategic analysis of the choices made by leading companies. The author discusses global governance strategies of these companies before highlighting how cruise supplier and concessionaire evolution manages to mirror that of a principal buyer/concessionaire. Onboard operations is not the only area where global supplier use is on the rise. Onshore and destination oriented cruise service provision is increasingly part of the geographical expansion and consolidation trend. This partially contradicts traditional claims about international tourism supply being characterized by a dual structure.


  • English
  • Croatian

Media Info

  • Media Type: Print
  • Features: Bibliography; Figures; References; Tables;
  • Pagination: pp 261-278
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 01340836
  • Record Type: Publication
  • Files: TRIS
  • Created Date: May 20 2011 3:46PM