Privacy and Gender: Reviewing Women’s Attitudes Toward Privacy in the Context of Intelligent Transportation Systems and Location-Based Services

Limited previous research has shown that women value online privacy more than men, potentially influencing their online behavior or willingness to reveal personal data online. New generations of intelligent transportation systems (ITS) and location-based services (LBS) technologies depend on the input of personalized and localized information to give, potentially, information that may uniquely address women’s complex travel patterns, but which may raise locational privacy concerns for women and cause them to hesitate to share the needed information. This paper examines gender differences in the propensity to reveal the potentially sensitive information necessary to make ITS and LBS highly personalized to individual travelers. The authors develop privacy indicators based on refusals to answer sociodemographic and location questions in a household travel survey to evaluate whether women have a significantly different attitude toward willingness to share data related to position and personal identifiers compared with men. The results show that gender differences regarding privacy preferences are not statistically significant. However, this result is inconclusive because the survey overall achieved low response rates and participating households may already be self-selected into being open about divulging sensitive travel and locational information.

• Record URL:
  http://www.trb.org/Publications/Blurbs/165294.aspx
• 
• Availability:
  • Find a library where document is available. Order URL: http://www.trb.org/Main/Blurbs/Womens_Issues_in_Transportation_Summary_of_the_4th_165294.aspx
• Authors:
  • Cottrill, Caitlin D
  • Thakuriah, Piyushimita (Vonu)
• Conference:
  • 4th International Conference on Women's Issues in Transportation
  • Location: Irvine California, United States
  • Date: 2009-10-27 to 2009-10-30
• Publication Date: 2011

Language

• English

Media Info

• Media Type: Print
• Features: References; Tables;
• Pagination: pp 117-126
• Monograph Title: Women's Issues in Transportation: Summary of the 4th International Conference. Volume 2: Technical Papers
• Serial:
  • Transportation Research Board Conference Proceedings
  • Volume: 2
  • Issue Number: 46
  • Publisher: Transportation Research Board
  • ISSN: 1073-1652

Subject/Index Terms

• TRT Terms: Attitudes; Females; Gender; Intelligent transportation systems; Location based services; Privacy; Travel patterns; Travel surveys
• Subject Areas: Highways; Public Transportation; Safety and Human Factors; I70: Traffic and Transport;

Filing Info

• Accession Number: 01339648
• Record Type: Publication
• ISBN: 9780309160834
• Files: TRIS, TRB
• Created Date: May 11 2011 2:21PM