Segmenting industrial competitive markets: An example from air freight

This paper applies a disaggregated approach to segment industrial markets under competitive structures taking the air-freight market for the high-technology product industry in Taiwan as a case study. Data from firms is used to examine the structure of the air freight industry and the authors find that carriers are clustered into two strategic groups, express and forwarder. Pricing is a leading strategy recognized by customers for forwarders, whereas service punctuality and freight security are the winning strategies for express. The high-tech freight market is classifiable by shipment destination and size.

• Record URL:
  http://www.sciencedirect.com/science/article/B6VGP-522SRCP-1/2/29772b3a945f4a026c7faa3d6a4ba83b
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/31005945
• Supplemental Notes:
  • Abstract reprinted with permission from Elsevier.
• Authors:
  • Tsai, Ming-Chih
  • Yang, Chih-Wen
  • Lee, Hsiao-Ching
  • Lien, Ching-Wei
• Publication Date: 2011-7

Language

• English

Media Info

• Media Type: Print
• Features: Bibliography; Figures; Tables;
• Pagination: pp 211-214
• Serial:
  • Journal of Air Transport Management
  • Volume: 17
  • Issue Number: 4
  • Publisher: Elsevier
  • ISSN: 0969-6997
  • Serial URL: http://www.sciencedirect.com/science/journal/09696997

Subject/Index Terms

• TRT Terms: Air cargo; Air freight forwarders; Case studies; Disaggregate analysis; Express service; Industries; Markets
• Uncontrolled Terms: Commercial viability; Pricing schemes; Punctuality; Security programs; Segment model
• Geographic Terms: Taiwan
• Subject Areas: Aviation; Freight Transportation; Planning and Forecasting;

Filing Info

• Accession Number: 01340530
• Record Type: Publication
• Files: TRIS
• Created Date: May 19 2011 9:00AM