ORIGIN, DIFFUSION, ACCEPTANCE AND/OR REJECTION OF THE SLOW MOVING VEHICLE EMBLEM

THE HISTORICAL DEVELOPMENT, DIFFUSSION AND THE CAMPAIGN TO GAIN ACCEPTANCE OF THE EMBLEM IS DESCRIBED. EMPHASIS IS PLACED ON THE INTRODUCTION, INTEREST, TRIAL AND ACCEPTANCE REJECTION CHAIN OF EVENTS, ESPECIALLY FOR FARMERS. USE OF THE MASS MEDIA IN INTRODUCTING THE SMV EMBLEM IS DISCUSSED. ACCIDENT RATES CITED FOR VARIOUS STATES SHOW A FAVORABLE DECLINE FOR DERTAIN TYPE ACCIDENTS AFTER THE INTRODUCTION OF THE SMV EMBLEM. /SRIS/

• Supplemental Notes:
  • 34 Pp, 3 FiG, 5 TAB, 14 REF
• Corporate Authors:

  Michigan State University, East Lansing

  East Lansing, MI  United States  48824
• Authors:
  • Rooney, P J
• Publication Date: 1970

Subject/Index Terms

• TRT Terms: Acceptance; Crash rates; Diffusion (Optics); Farms; Mass media; Origin and destination; Slow moving vehicles
• Uncontrolled Terms: Emblems
• Old TRIS Terms: Origin; Rejection
• Subject Areas: Highways; Safety and Human Factors;

Filing Info

• Accession Number: 00221136
• Record Type: Publication
• Source Agency: Nat Safety Council Safety Res Info Serv
• Files: TRIS
• Created Date: Nov 23 1970 12:00AM