HIGHWAY SAFETY PROGRAM PRIORITIES SEMINAR, FREDERICKSBURG, VIRGINIA, JULY 18-20, 1969. PROCEEDINGS, VOL 10: PUBLIC INFORMATION AND HIGHWAY SAFETY

THE DEGREE OF SUCCESS OF ANY PUBLIC INFORMATION PROGRAM DEPENDS UPON THE EXTENT TO WHICH THE OBJECTIVES OF THE OVERALL ENTERPRISE ARE EXPLICIT, REALISTIC, CONSISTENT WITH ONE ANOTHER, AND BASED UPON KNOWLEDGE. THE FAILURE TO ARRIVE AT SUCH OBJECTIVES IN THE HIGHWAY SAFETY FIELD HAS BEEN THE ROOT OF FRUSTRATION IN THE PUBLIC INFORMATION AREA AND OTHER PROGRAM AREAS. IT IS DIFFICULT TO ACHIEVE CONSISTENCY IN BUILDING PUBLIC SUPPORT FOR COSTLY HIGHWAY IMPROVEMENTS WHILE TRYING TO SOLVE THE SAME PROBLEMS BY CHANGING THE BEHAVIOR OF DRIVERS AND PEDESTRIANS. RECOMMENDATIONS FOR A MORE SUCCESSFUL INFORMATION PROGRAM ARE MADE. /HSL/

• Supplemental Notes:
  • Report No PB-186 277, 34 PP
• Corporate Authors:

  National Highway Safety Bureau /US

  ,    
• Publication Date: 1969

Subject/Index Terms

• TRT Terms: Conferences; Highway safety; Highways; Improvements; Information dissemination; Public relations
• Uncontrolled Terms: Public support
• Subject Areas: Data and Information Technology; Highways; Safety and Human Factors;

Filing Info

• Accession Number: 00220701
• Record Type: Publication
• Source Agency: Highway Safety Literature
• Files: TRIS
• Created Date: Apr 20 1970 12:00AM