EFFECTIVENESS OF TRAFFIC SAFETY FILMS IN RELATION TO EMOTIONAL INVOLVEMENT

A REVIEW OF SIX STUDIES PERTAINING TO COMMUNICATION EFFECTIVENESS IN RELATION TO ANXIETY AROUSAL WAS MADE. THE EFFECTS OF AROUSAL ON RECALL OF FILMED MATERIAL SUGGEST THAT FILMS MAY BE MORE EFFECTIVE IF ANXIETY IS INDUCED. A MODEL RELATING RETENTION INTERVAL AND AROUSAL INCREMENT TO INFORMATION ACCESSIBILITY IS RECOMMENDED.

• Supplemental Notes:
  • Hpr, 1/3/, PART 2, ITEM B-1-7
• Corporate Authors:

  University of California, Berkeley

  Institute of Transportation and Traffic Engineering
  Berkeley, CA  United States 
• Authors:
  • Levonian, E
• Publication Date: 1966-4-5

Subject/Index Terms

• TRT Terms: Anxiety; Behavior; Communications; Driver training; Drivers; Film; Psychological aspects; Recall campaigns; Retaining walls; Reviews; Traffic safety
• Old TRIS Terms: Retaining
• Subject Areas: Highways; Safety and Human Factors;

Filing Info

• Accession Number: 00219662
• Record Type: Publication
• Files: TRIS
• Created Date: May 1 1994 12:00AM