INFLUENCING DRIVER BEHAVIOR THROUGH CLASSROOM FILMS

THE RESULTS INDICATED THAT THE STUDENT WOULD RECALL MORE OF THE INFORMATION CONTAINED IN A TRAFFIC SAFETY FILM IF THAT INFORMATION WERE PRESENTED JUST BEFORE OR JUST AFTER THE STUDENT'S SKIN RESISTANCE DECREASED (GSR). SINCE GSR CAN BE INDUCED IN MANY EXCITING EVENTS, TRAFFIC SAFETY FILMS WHICH ARE INTENDED TO TEACH INFORMATION SHOULD SCHEDULE THAT INFORMATION AT EXCITING PORTIONS OF THE FILM. FILMS SHOULD BE DEVELOPED WHICH WOULD INFLUENCE SPECIFIC DRIVING BEHAVIOR AND THEY SHOULD BE TESTED BY USING HOMOGENOUS GROUPS. /FHWA/

• Supplemental Notes:
  • Contract No B-1-18
• Corporate Authors:

  Itte, Calif Univ, Los Angeles

  /School of Eng & App Sci
  ,   United States 

  California Department of Public Works

  1120 N Street
  Sacramento, CA  United States  95814

  California Division of Highways

  Bridge Department
  Sacramento, CA  United States  05914
• Authors:
  • Case, H W
• Publication Date: 1972-6

Media Info

• Pagination: 35 p.

Subject/Index Terms

• TRT Terms: Behavior; Drivers; Film; Galvanic skin response; Traffic safety education
• Subject Areas: Education and Training; Highways; Safety and Human Factors;

Filing Info

• Accession Number: 00219774
• Record Type: Publication
• Source Agency: Federal Highway Administration
• Files: TRIS, USDOT
• Created Date: Apr 8 1973 12:00AM