MARKETING IN SMALL AND MEDIUM SIZED TRANSPORT FIRMS

LE MARKETING DANS LES PETITES ET MOYENNES ENTREPRISES DE TRANSPORT

THIS ARTICLE DEALS WITH THE INFLUENCE OF MARKETING IN SMALL AND MEDIUM ROAD TRANSPORT FIRMS. THIS MARKET IS CHARACTERIZED BY AN EVOLUTION IN DEMAND, THE DEVELOPMENT OF NEW TRANSPORT MODES, AND INCREASED COMPETITION BETWEEN SIMILAR AND DIFFERENT ENTERPRISES. THE AUTHOR EXPRESSES THE WISH THAT SMALL AND MEDIUM TRANSPORT FIRMS REVISE THEIR POLICY TO MAKE IT MORE CONSISTENT WITH MARKET DEMANDS.

Language

  • French

Media Info

  • Pagination: 520-4
  • Serial:
    • Transports
    • Issue Number: 207
    • Publisher: Editions Techniques et Economiques
    • ISSN: 0564-1373

Subject/Index Terms

Filing Info

  • Accession Number: 01296071
  • Record Type: Publication
  • Source Agency: Institut Francais des Sciences et Technologies des Transports, de l'Aménagement et des Réseaux (IFSTTAR)
  • Files: ITRD
  • Created Date: Nov 21 2010 5:46AM