CRITERIA FOR THE DESIGN, USE AND EFFECTIVENESS OF TRAFFIC SAFETY PLACARDS. DOCUMENTATION

KRITERIEN FUER GESTALTUNG, EINSATZ UND WIRKSAMKEIT VON VERKEHRSSICHERHEITSPLAKATEN. DOKUMENTATION

THE OBJECT OF THE PROJECT WAS TO DOCUMENT EMPIRICALLY OBTAINED INFORMATION ON THE EFFECTIVENESS OF TRAFFIC SAFETY PLACARDS, AND TO DERIVE RECOMMENDATIONS FOR THEIR DESIGN. THE OBJECT WAS ALSO TO CHECK KNOWLEDGE OF ADVERTISING RESEARCH AND THE LITERATURE ON STUDIES OF THE DESIGN OF SAFETY PLACARDS IN OTHER FIELDS, TO SEE IF THEY COULD BE ADAPTED FOR ROAD SAFETY ADVERTISING. GENERAL FINDINGS FROM ADVERTISING RESEARCH AND RECOMMENDATIONS DERIVED FROM THEM FOR PLACARD DESIGN ARE SUMMARIZED. EXPERIMENTAL STUDIES OF SAFETY PLACARDS AND ASPECTS OF THEIR STYLES, DESIGN AND PLACING ARE DISCUSSED. THE FOLLOWING ARE DEALT WITH IN DETAIL: DESIGN OF THE PLACARD, GRAPHIC OR PHOTOGRAPHIC CONCEPT, TEXT, SIZE OF LETTERING AND PLACARD, STYLES, ACCESSIONS OF PLACARDS AND THEIR DISTANCES FROM PLACARDS ON MOTORWAYS.

  • Authors:
    • GRAF, U W
    • KELLER, R
  • Publication Date: 1977-12

Language

  • German

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 01289430
  • Record Type: Publication
  • Source Agency: Bundesanstalt für Straßenwesen (BASt)
  • Files: ITRD
  • Created Date: Nov 21 2010 1:46AM