NEBRASKA'S INTERSTATE TRAVEL INFORMATION SYSTEM

THE PRIMARY OBJECTIVE OF NEBRASKA'S INFORMATION PROGRAM IS TO PROVIDE THE TRAVELER WITH AN UNDERSTANDING OF HIS ENVIRONMENT AND TO ENCOURAGE THE TRAVELER TO LEAVE THE INTERSTATE HIGHWAY TO VISIT LOCAL ATTRACTIONS. FIVE ASPECTS OF THE TRAVEL PROMOTION PROGRAM ARE OUTLINED. ATTRACTIONS AND SCENIC ROUTES WERE IDENTIFIED AND AN INTEGRATED COMMUNICATIONS PROGRAM WAS INITIATED. THE TOURISM DIVISION COOPERATED WITH THE PRIVATE SECTOR, LOCAL COMMUNITIES, REGIONS, AND OTHER STATE AGENCIES IN THE DEVELOPMENT OF A COMMUNICATIONS SYSTEM. SPECIAL INTERSTATE ATTRACTION SIGNS ON THE RIGHT-OF-WAY WOULD SERVE AS THE PRIMARY COMMUNICATOR. THE VACATION GUIDE PROGRAM OPENED 18 TRAVEL INFORMATION CENTERS ALONG THE INTERSTATE. THE CENTERS WERE STAFFED BY TRAINED COLLEGE-AGE PEOPLE. COMMUNITY INVOLVEMENT WAS AN IMPORTANT ASPECT OF THE PROGRAM. COOPERATION WITH THE BROADCASTERS ASSOCIATION RESULTED IN THE ESTABLISHMENT OF STATIONS GIVING TOURIST INFORMATION. SPECIAL TELEVISION PROGRAMS WERE PREPARED FOR AIRING ON LOCAL AND OUT-OF-STATE STATIONS. THE PROMOTIONAL PROGRAM WAS CONSIDERED SUCCESSFUL ON ALL COUNTS.

Media Info

  • Features: Figures;
  • Pagination: p. 15-19
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00205277
  • Record Type: Publication
  • Files: TRIS
  • Created Date: May 15 1974 12:00AM