Routes to New Networks: A Guide to Social Media for the Public Transportation Industry

Social media platforms are allowing a new opportunity for transportation providers to directly communicate with their target audiences. This guidebook presents a broad overview of the most common social media tools, including everything from blogs and micro-blogs (Twitter) to networking sites (Facebook, Myspace, LinkdIn) and video sharing (YouTube). Specific online applications have been highlighted which present the highest value and use for the transportation industry. While this guidebook is not endorsing one application over another, it will prove helpful when trying to determine a strategy for implementation.

Language

  • English

Media Info

  • Media Type: Web
  • Edition: Final Report
  • Pagination: 66p

Subject/Index Terms

Filing Info

  • Accession Number: 01154876
  • Record Type: Publication
  • Contract Numbers: BD549-53
  • Files: TRIS, STATEDOT
  • Created Date: Apr 19 2010 1:32PM