FREQUENT FLYER PROGRAMS: MARKETING BONANZA OR ANTI-COMPETITIVE TOOL?
This paper analyzes frequent flyer programs from four viewpoints: the airline, the air traveller, the employer paying for the air traveller's ticket, and from the viewpoint of public policy. The paper discusses why frequent flyer programs are not the same as quantity discounts, and how they in fact may have anti-competitive effects detrimental to the consumer.
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- Tretheway, M W
- Publication Date: 1989
- Features: References;
- Pagination: p. 195-201
- TRT Terms: Airlines; Competition; Consumers; Employers; Evaluation; Frequent flyer programs; Impact studies; Marketing; Public policy
- Subject Areas: Aviation; Highways; Policy; Society;
- Accession Number: 00490028
- Record Type: Publication
- Files: TRIS
- Created Date: Dec 31 1989 12:00AM