Using Rewards to Improve the Adoption Rates of Intelligent Speed Adaptation (ISA) Technology

Intelligent Speed Adaptation (ISA) technology has been around for over 20 years and large trials of several thousand participants have taken place, but the adoption and growth in the availability of products and use of ISA remains low. Can reward based incentive schemes increase the levels of adoption and change driver behavior? This paper presents some findings and results from work ongoing by the authors in a collaboration project called Galileo Speed Warning, partially funded under a 7th Framework program.

• Corporate Authors:

  ITS America

  1100 17th Street, NW, 12th Floor
  Washington, DC  United States  20036
• Authors:
  • Guard, Jonathan
  • Marples, Dave
  • Williams, Nick
  • Mosqueira-Rey, Eduardo
  • Kennes, Boris
• Conference:
  • 16th ITS World Congress and Exhibition on Intelligent Transport Systems and Services
  • Location: Stockholm , Sweden
  • Date: 2009-9-21 to 2009-9-25
• Publication Date: 2009

Language

• English

Media Info

• Media Type: CD-ROM
• Features: Figures; Photos; References;
• Pagination: 9p
• Monograph Title: ITS in Daily Life

Subject/Index Terms

• TRT Terms: Intelligent speed adaptation; Technological innovations; Traffic safety; Traffic speed; Travel behavior; Warning systems
• Identifier Terms: Galileo satellite navigation system
• Subject Areas: Highways; Safety and Human Factors; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 01148287
• Record Type: Publication
• Files: TRIS
• Created Date: Jan 25 2010 8:08AM