Transit Travels to Cyberspace to Reach Riders

This article explains how some transit agencies are using social networking tools, such as Twitter and Facebook, to get their messages to riders more quickly and cheaply while promoting a closer relationship with their customers. In August 2008, the San Francisco Bay Area Rapid Transit District (BART) started a Twitter feed and now has nearly 3,000 "followers" who receive and share updates about what's happening on the system. The agency also redesigned its web page to allow riders to report their own observations. Proponents believe these social networking efforts help "humanize" a transit agency's brand. The article next describes the Everett, Washington-based Community Transit's first steps into social media. Failure to update their MySpace page, however, led to a premature demise. Steps were taken, however, to resurrect the page, and a staff member was appointed to keep the site current. Additionally, Facebook and YouTube pages have also been successfully launched. The article also describes the experiences of Johnstown, Pennsylvania-based CamTran and the Washington Metropolitan Area Transit Authority (Metro) with using Facebook and Twitter.

Language

  • English

Media Info

  • Media Type: Print
  • Features: Illustrations; Photos;
  • Pagination: pp 42, 44, 46-49
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 01131553
  • Record Type: Publication
  • Source Agency: UC Berkeley Transportation Library
  • Files: BTRIS, TRIS
  • Created Date: Jun 17 2009 2:30PM