Measurably Increasing Your Marketing Effectiveness and Therefore Your Budget

Transportation demand management (TDM) presents both original and alternative solutions to many issues affecting the transportation community. The creative marketing needed for effective, enhanced TDM outreach to transportation engineers involves using both left and right brain thinking. Systematic and methodological approaches to creative work, which combine both modes of thinking, are discussed in the article.

  • Authors:
    • Eirikis, Denis
  • Publication Date: 2006

Language

  • English

Media Info

  • Media Type: Print
  • Features: Figures; Photos;
  • Pagination: pp 8-10
  • Serial:
    • TDM Review
    • Volume: 14
    • Issue Number: 1
    • Publisher: Association for Commuter Transportation

Subject/Index Terms

Filing Info

  • Accession Number: 01044033
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Mar 6 2007 1:18PM