THE ROLE OF FORMATIVE EVALUATION IN DEVELOPING A PREVENTION PROGRAM FOR NEW YOUNG DRIVERS

Over 350 youth between 15 and 19 years of age were killed in automobile crashes in Canada in 2000 and 30,000 were injured. One approach to reducing risky driving behaviour among new drivers is family-oriented strategies, such as driving contracts. The I Promise Program (IPP) is a road-safety program targeting new young drivers and their parents. Its primary objective is to reduce traffic-related injury and death among new young drivers through a Parent-Youth Mutual Safe-Driving Contract and a Rear-Window Decal eliciting community feedback. Formative evaluation ensures that program materials and strategies are appropriate and acceptable for the program and target population(s). Because youth, IPP's major target group were not included in program development, the authors conducted a formative evaluation of the program with the three groups it impacted [new young drivers, parents of new young drivers, community members]. Analyses of gathered data indicated the need to review the IPP contract's language level, comprehensiveness, length, format and content. Discussion regarding the decal addressed its visual acuity, memory issues, anonymity of reporting, and general feasibility. (A) For the covering abstract of the conference, see ITRD Abstract No. E201067.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/2511215927
• Corporate Authors:

  Societe de l'assurance Automobile du Quebec

  Quebec, Quebec  Canada 
• Authors:
  • Votta, E
  • MacKay, M
• Conference:
  • PROCEEDINGS OF THE 16TH INTERNATIONAL CONFERENCE ON ALCOHOL, DRUGS AND TRAFFIC SAFETY
• Publication Date: 2002

Language

• English

Media Info

• Pagination: p. 765-771

Subject/Index Terms

• TRT Terms: Conferences; Evaluation and assessment; Partnerships; Prevention; Recently qualified drivers; Safety
• Uncontrolled Terms: Novice drivers
• Geographic Terms: Canada
• ITRD Terms: 1661: Accident prevention; 8018: Canada; 8525: Conference; 9020: Evaluation (assessment); 219: Partnership
• Subject Areas: Safety and Human Factors; Security and Emergencies;

Filing Info

• Accession Number: 00971772
• Record Type: Publication
• Source Agency: Transportation Association of Canada (TAC)
• ISBN: 2-511-21592-7
• Files: ITRD
• Created Date: Apr 22 2004 12:00AM