A CONSUMER BEHAVIOR APPROACH TO A COMMUTER TRAIN RESEARCH PROGRAM

The mission of the Montreal Transportation Agency (Agence metropolitaine de transport (AMT)) is to promote public transit with the goal of ensuring that people can travel within the Greater Montreal area more efficiently. The agency, which is responsible for planning, coordinating and promoting public transit services, has asked the Centre de Recherche en Gestion of the Universite du Quebec a Montreal (UQAM) to develop and implement a market research program in order to provide a better understanding of current and potential users' attitudes, behavioral intentions and behaviors with the view to increasing commuter train ridership. Another important objective of this research program was to estimate the market potential for existing and new commuter train lines.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/11832770
• Corporate Authors:

  University of Saskatchewan, Canada

  Saskatoon, Saskatchewan  Canada  S7N 0W0
• Authors:
  • Filiatrault, P
  • Roy, J
  • Dorval, P
• Conference:
  • Bridging the Gaps. Canadian Transportation Research Forum, Proceedings of the 35th Annual Conference
  • Location: Charlottetown, Prince Edward Island, Canada
  • Date: 2000-6-4 to 2000-6-7
• Publication Date: 2000

Language

• English

Media Info

• Features: Figures; References; Tables;
• Pagination: p. 256-270
• Serial:
  • Publication of: Saskatchewan University, Canada
  • Publisher: University of Saskatchewan, Canada
  • ISSN: 1183-2770

Subject/Index Terms

• TRT Terms: Attitudes; Behavior; Commuter service; Market assessment; Market research; Public transit; Rail transit; Ridership; User benefits
• Geographic Terms: Montreal (Canada)
• Subject Areas: Passenger Transportation; Public Transportation; Society;

Filing Info

• Accession Number: 00799133
• Record Type: Publication
• Files: TRIS
• Created Date: Sep 8 2000 12:00AM