ZERO TOLERANCE MEANS ZERO CHANCES

To help communities put an end to underage drinking and impaired driving among people under 21, the National Highway Traffic Safety Administration created "Zero Tolerance Means Zero Chances." This campaign reaches out to youth peer leaders and their adult advisors, offering tools and resources to expand, or enhance, current Zero Tolerance awareness activities and events. This Peer Action Kit is designed to provide groups conducting Zero Tolerance activities with the resources they need to effectively plan and promote their events. The Kit includes the following: "Zero Tolerance Means Zero Chances" program brochure; Resource guide; Media guide complete with sample media materials for Spring Break, Prom and Graduation; Fact sheets; Talking points; Logo sheets; and Camera-ready artwork for hand-out fliers and print public service announcements for a school paper or club newsletter.

• Corporate Authors:

  National Highway Traffic Safety Administration

  1200 New Jersey Avenue, SE
  Washington, DC  United States  20590
• Publication Date: 2000-3

Language

• English

Media Info

• Pagination: v.p.

Subject/Index Terms

• TRT Terms: Awareness; Brochures; Drunk driving; Guides to information; Peer groups; Publicity; Safety campaigns; Teenage drivers; Zero tolerance
• Subject Areas: Safety and Human Factors;

Filing Info

• Accession Number: 00798849
• Record Type: Publication
• Source Agency: National Highway Traffic Safety Administration
• Report/Paper Numbers: HS-809 034
• Files: HSL, USDOT
• Created Date: Sep 5 2000 12:00AM