MODERN BRANDING FOR TRANSPORT COMPANIES. BRAND MANAGEMENT - THE EXAMPLE OF WIENER LINIEN

Until a few years ago, all companies in the public transit sector still agreed on one thing: the market, in which public mobility providers were active, was not comparable with conventional markets in consumer goods, nor with the traditional services sector. In the interim, reality has long since shown this view to be false. This article provides an example of Wiener Linien services that are chosen with varying degrees of freedom. In two out of three cases, passengers may decide to use a different means of travel. This clearly shows that the free market rules are also being applied to the transportation market.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/22167353
• Corporate Authors:

  International Association of Public Transport (UITP)

  Rue Sainte Marie 6
  Brussels,   Belgium  BE-1080
• Authors:
  • Lichtennegger, M
  • Schillinger, G
• Publication Date: 2000-3

Language

• English

Media Info

• Pagination: p. 14-17
• Serial:
  • Public Transport International
  • Volume: 49
  • Issue Number: 2
  • Publisher: International Association of Public Transport (UITP)
  • ISSN: 1016-796X
  • Serial URL: http://www.uitp.org/publications/public-transport-magazine.cfm

Subject/Index Terms

• TRT Terms: Competition; Marketing; Mobility; Privatization; Public transit
• Subject Areas: Public Transportation; Society;

Filing Info

• Accession Number: 00796336
• Record Type: Publication
• Files: TRIS
• Created Date: Jul 31 2000 12:00AM