This report describes seat belt incentive programs with three North Carolina high schools: Ben L. Smith High School, Greensboro; Lumberton Senior High School; and Laney High School, Wilmington. It represents an extension of earlier incentive activity by the Highway Safety Research Center (HSRC). In 1982, HSRC's first projects of this type were conducted at Chapel Hill High School and the state headquarters of North Carolina Blue Cross and Blue Shield. These projects were followed by a more ambitious campaign in 1983 for the Chapel Hill-Carrboro community, a university setting with approximately 50,000 people. A similar method was utilized in all of the efforts, whereby participants first received educational information concerning the need to wear seat belts, followed by the awarding of prizes to occupants correctly "buckled up" whose vehicles were randomly selected from the traffic stream. All of these projects were quite successful in achieving follow-up seat belt use rates far in excess of baseline rates. The three high school projects described in this report represent a departure from the other HSRC activities in that control of project events resided with local personnel, either school staff or health educators aided by parents or other volunteers. HSRC's role was to train the local personnel in all aspects of project requirements and then monitor the results so that advising, problem solving, etc., could take place as needed.

Media Info

  • Features: Appendices; Figures; References; Tables;
  • Pagination: 38 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00495687
  • Record Type: Publication
  • Source Agency: National Highway Traffic Safety Administration
  • Report/Paper Numbers: HSRC-PR142, HS-039 532
  • Files: HSL, TRIS, USDOT
  • Created Date: Jul 31 1990 12:00AM